{
  "_meta": {
    "schema_version": "2026-04",
    "snapshot_date": "2026-04-30",
    "snapshot_timestamp_utc": "2026-04-30T11:04:32Z",
    "snapshot_id": "snap_20260430_1104",
    "feed_name": "score_watch_core",
    "delivery_sla": "07:00 ET daily",
    "point_in_time_history_available": true,
    "earliest_archive_date": "2024-09-01",
    "license_terms": "https://score-watch.com/legal/data-license",
    "support_contact": "data@score-watch.com",
    "_note": "This is a sample export with three lender records and three signal records. Production feed contains full 60-lender book and complete signal stream."
  },
  "lender_state": [
    {
      "lender_id": "uwmc",
      "lender_name": "United Wholesale Mortgage",
      "ticker": "UWMC",
      "exchange": "NYSE",
      "rank": 1,
      "lender_type": "non-bank",
      "segment": "wholesale-broker",
      "hq_location": {"city": "Pontiac", "state": "MI"},
      "volume": {
        "fy_2025_b": 139.4,
        "ltm_b": 142.1,
        "fy_2024_b": 108.3,
        "yoy_change_pct": 28.7
      },
      "contract": {
        "type": "legacy",
        "type_detail": "Legacy tri-merge through Equifax",
        "renewal_date": "2026-09-30",
        "renewal_window_days": 153,
        "termination_optionality": "standard-90d-notice",
        "direct_license_engaged": false,
        "notes": "Has not engaged with direct license program despite multiple sales overtures."
      },
      "vs_pilot": {
        "status": "confirmed",
        "start_date": "2026-02-15",
        "scope": "conforming-originations",
        "confirmation_source": "FHFA filing 2026-02-15",
        "estimated_volume_at_risk_b": 28.4
      },
      "public_stance": {
        "current": "hostile",
        "trajectory_90d": "stable",
        "executive_voice": "mat_ishbia",
        "executive_voice_intensity": 0.92
      },
      "defection_score": {
        "current": 87,
        "previous_30d": 84,
        "previous_90d": 79,
        "trajectory": "rising",
        "decomposition": {
          "contract_risk": 95,
          "public_hostility": 92,
          "competitive_activity": 88,
          "volume_momentum": 70,
          "relationship_quality": 25
        },
        "decomposition_weights": {
          "contract_risk": 0.30,
          "public_hostility": 0.20,
          "competitive_activity": 0.25,
          "volume_momentum": 0.15,
          "relationship_quality": 0.10
        }
      },
      "key_executives": [
        {"name": "Mat Ishbia", "role": "CEO"},
        {"name": "Andrew Hubacker", "role": "CFO"}
      ],
      "last_signal": {
        "signal_id": "sig_20260428_001",
        "timestamp_utc": "2026-04-28T17:22:00Z",
        "source": "X / @mat_ishbia",
        "summary": "UWM CEO reposts CHLA statement on FICO pricing"
      }
    },
    {
      "lender_id": "rkt",
      "lender_name": "Rocket Mortgage",
      "ticker": "RKT",
      "exchange": "NYSE",
      "rank": 2,
      "lender_type": "non-bank",
      "segment": "dtc-originator",
      "hq_location": {"city": "Detroit", "state": "MI"},
      "volume": {
        "fy_2025_b": 101.2,
        "ltm_b": 99.8,
        "fy_2024_b": 78.6,
        "yoy_change_pct": 28.8
      },
      "contract": {
        "type": "direct-performance",
        "type_detail": "Direct license, performance-based: $4.95/pull + $33/funded",
        "renewal_date": "2027-01-31",
        "renewal_window_days": 277,
        "termination_optionality": "standard",
        "direct_license_engaged": true,
        "estimated_funded_rate": 0.17,
        "notes": "Migrated to direct performance Q1 2026. Funded rate ~17% makes performance model materially favorable."
      },
      "vs_pilot": {
        "status": "rumored",
        "confirmation_source": "Q1 earnings call commentary"
      },
      "public_stance": {
        "current": "cool",
        "trajectory_90d": "improving"
      },
      "defection_score": {
        "current": 64,
        "previous_30d": 68,
        "previous_90d": 71,
        "trajectory": "falling",
        "decomposition": {
          "contract_risk": 35,
          "public_hostility": 70,
          "competitive_activity": 75,
          "volume_momentum": 65,
          "relationship_quality": 60
        }
      }
    },
    {
      "lender_id": "ghld",
      "lender_name": "Guild Mortgage",
      "ticker": "GHLD",
      "exchange": "NYSE",
      "rank": 9,
      "lender_type": "non-bank",
      "segment": "retail-correspondent",
      "hq_location": {"city": "San Diego", "state": "CA"},
      "volume": {
        "fy_2025_b": 24.1,
        "ltm_b": 23.7,
        "fy_2024_b": 21.4,
        "yoy_change_pct": 12.6
      },
      "contract": {
        "type": "legacy",
        "renewal_date": "2026-07-31",
        "renewal_window_days": 92,
        "notes": "July 2026 renewal — defection risk peak window."
      },
      "vs_pilot": {
        "status": "confirmed",
        "start_date": "2026-04-01"
      },
      "public_stance": {"current": "hostile", "trajectory_90d": "worsening"},
      "defection_score": {
        "current": 76,
        "previous_30d": 64,
        "previous_90d": 58,
        "trajectory": "rising-fast",
        "decomposition": {
          "contract_risk": 82,
          "public_hostility": 75,
          "competitive_activity": 88,
          "volume_momentum": 50,
          "relationship_quality": 40
        }
      }
    }
  ],
  "signal_stream": [
    {
      "signal_id": "sig_20260428_001",
      "timestamp_utc": "2026-04-28T17:22:00Z",
      "lender_ids": ["uwmc"],
      "category": "social",
      "source": "X / @mat_ishbia",
      "source_url": "https://x.com/mat_ishbia/status/[redacted-in-sample]",
      "priority": "high",
      "text": "UWM CEO reposts CHLA statement: 'FICO's pricing power needs scrutiny — borrowers deserve choice.'",
      "tags": ["high-priority", "UWMC", "hostile"],
      "downstream_score_impact": {
        "uwmc": {"public_hostility": "+3", "defection_score": "+1"}
      }
    },
    {
      "signal_id": "sig_20260424_003",
      "timestamp_utc": "2026-04-24T13:15:00Z",
      "lender_ids": ["ghld"],
      "category": "earnings",
      "source": "Guild Mortgage Q1 2026 Earnings Call",
      "priority": "high",
      "text": "Guild CFO: 'We are exploring scoring alternatives where economically viable to manage origination cost structure.'",
      "tags": ["earnings", "GHLD", "watchlist", "first-explicit-callout"],
      "downstream_score_impact": {
        "ghld": {"public_hostility": "+15", "competitive_activity": "+8", "defection_score": "+12"}
      }
    },
    {
      "signal_id": "sig_20260408_002",
      "timestamp_utc": "2026-04-08T20:45:00Z",
      "lender_ids": ["ldi"],
      "category": "sec",
      "source": "loanDepot 10-Q amendment",
      "source_url": "https://www.sec.gov/[redacted-in-sample]",
      "priority": "medium",
      "text": "Risk-factor language removed: 'reliance on a single dominant credit scoring provider'.",
      "tags": ["10-Q", "LDI", "language-change"],
      "downstream_score_impact": {
        "ldi": {"relationship_quality": "+10", "defection_score": "-6"}
      }
    }
  ]
}